5th Annual Power of Pink Challenge
Five years ago, I was a new blogger who wanted to find a way to help promote Breast Cancer Awareness during the month of October for National Breast Cancer Awareness Month. I came up with the Power of Pink Challenge to as a way to encourage fellow bloggers, bakers, and readers to think a bit during October about Breast Cancer Awareness.

I’m excited to announce that today kicks off the 5th Annual Power of Pink Challenge! The challenge is simple. Make something PINK. Everyone who participates will be entered in the giveaway I’m hosting as part of the Power of Pink Challenge (details below).
As you all know, breast cancer is a disease that has touched my life in more ways that I would like to admit. I have made it a personal goal of mine to try to make a difference in this front.
I have been saving pink recipes as I see them come up throughout the year. If you’d like to check out some inspiration, Click Here
Here are the rules for the challenge:
– Make something that is pink – use any ingredients you want
– The post much be a new post that is published in October of 2012
– Post your pink food by Midnight EST on October 31
– Include the logo and link back to this post in your post
– Email me at Jen[at]beantownbaker[dot]com – include:
– Your name
– Name of your blog
– Link to your post
– Picture (or permission to pull one out of your post)
If you don’t have a blog and would like to participate, just send me your information to be entered.
As always, I’m offering a giveaway along with the challenge to one lucky participant. This year I will be choosing one of the participants at random and making a $100 donation to a charity of their choice. It can be breast cancer related or not.






I am Jen the Beantown Baker. Engineer by day and baking maven by night. Hubby serves as my #1 fan and official taste tester. We got hitched back in 2006. Barefoot. In the sand. With the waves crashing behind us. It was one of the best decisions we’ve ever made. 






OH MY GOSH JEN! This is SOOOOO perfect!!! I am making pink items for my fundraising giveaways! I’m so entering this. And if you want some free baked goods, feel free to check out my blog and email me about it! 🙂 🙂
I think this is an awesome dedication to your mom and aunts. You know I’ll totally do something. I look forward to all the pinkness this month. 🙂
/Clara
This is a great idea and an awesome tribute to the great women in your life. I’m totally going to do this one!
Thanks everyone – I can’t wait to see all the pink yumminess that will be coming this way. It’s going to be fun. And Katie – I’m emailing you right this second.
I had the girls photgraphed just last week! I hope to participate!!!
Good for you Megan! Hope you can participate.
Thanks Jen for raising the awareness
I can’t imagine the suffering your mom and aunts had to go thro fighting the disease. Hats off for there courage and optimism.
I’ll sure try to send a recipe in pink.
Thanks Yasmeen. Looking forward to the entry!
Hi Jen,
My firt time here….Came through yasmeen’s blog….This challenge is something that every women should be aware of and be a part of it……Good luck dear……
still trying to decide what i want to bake, but im gunna bake something!
Kudos to your mom for such optimism! Since I do not use artificial food colouring you are really really challenging my skills!! Let me see whether I can come up with something:)
Welcome to my blog Raaji!
Slush – I’m sure anything you make will be delish.
sunshinemom – there are some natural ingredients that are pink in color – goos luck finding something that you can make. I’m entering a salmon dish once I get it written up…
I just you my entry. Please check out.
Even through all her pain, your Mom still had the humor to make others laugh. That just says a lot about her!!! Unselfish and a beautiful soul. Bless her heart!!
Count me in. Just found a perfect recipe I made back in summer 😉
Thanks for raising awareness and no woman must suffer mastectomy if they know what to do.
Hi Jen
First time here. I would’ve been stumped otherwise but i just made something pink a few days ago. Will blog it soon and send it your way. I like how you are trying to raise awareness about this..every little bit helps, good for you.
Thank you for the wonderful event! I made some yummy pink whoopie pies!!